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“It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj Piskorski has studied these questions for the last five years, and he finds that the answers depend on the platform. Some help only those who have little trouble interacting in the real world anyway.And some platforms offer certain features that help those who need it most, along with other features that offer help to those who need it least.Quiver essentially made the first move for them, providing more of an excuse for contact.Second, there is the "Visitor" function, which lets members know when someone visits their profile.The site allows all of its users to browse each other's profiles, but uses comprehensive quizzes and algorithms to help them find the most compatible matches.

Does the Web serve to equalize access to potential relationships, or does it make the playing field even harder?

(In the seminar, he reported only the results related to heterosexual matching.) "I was very encouraged by these results," Piskorski said.

"It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships." However, the increased viewing behavior did not lead to increased messaging behavior.

(He is documenting his findings in a book, due to come out in 2013.) In a recent seminar at HBS, Piskorksi shared some findings on the online dating industry, where the research opportunities are nearly endless for a scholar of social platforms.

Along with old standards like e and Match.com, there's Farmers Only, aimed at rural lonely hearts; The Atlasphere, connecting Ayn Rand fans since 2003; and Equestrian Cupid.com, for lovelorn riding enthusiasts.

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Piskorski found that this function was effective in getting men to write to women, and this was particularly the case for the shorter, older, and overweight men in the sample.